Reach.
Equip.
Grow.

You know the verse. "For God so loved the world, that He gave His only Son, that whoever believes in Him should not perish but have eternal life." John 3:16

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But did you know this applies to you?

Yes, you.

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Jesus humbled Himself, even to the point of death on the cross, because He loves you and wants to spend eternity with you.

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And THAT is why we care.